Lately, reports about the future of the U.S. auto industry are quite optimistic.
Analysts state that the recession is soon to become a thing of the past, with new vehicle sales reaching highest levels since 2006. Predictions are that sales this year can hit pre-recession numbers, ranging between 16 million and 16.5 million units, which also translates into 5.8 % increase.
Nevertheless, experts say that the high optimism may be a bit premature. This number is still lower that the 7.6 % growth in 2013. In fact, it would be the most insignificant industry increase since sales hit rock bottom in 2009 with only 10.4 million vehicles.
In order to maintain healthy sales levels, automakers need to employ effective marketing strategies, using advertising in local newspapers and targeted email.
The National Automobile Dealers Association (NADA) estimates that to market each sold vehicle costs $644. There are programs, however, such as the eZips program that can deliver thousands of emails nationwide, where the price can range from $88 to $250.
Read the full article at Seaside Courier