Sales people know it very well by now: millennials are really a different kind of generation. That’s why auto marketers need to adapt to the needs of their new kind of customers and to their approach to buying decisions and life in general.
The first distinct characteristic of millenials is that they are online, and they have been there for a long time. Before making a buying decision, they are sure to make a thorough research. That’s why it’s imperative for auto dealers to have an interactive, quality website, as well as abundant and adequate presence in social media.
Secondly, millennials are very well educated, as more and more people go to college. This means that old sales tricks might not run smoothly with them. A sincere, helpful and open sales approach is more likely to function.
Next, the experience turns into a central point for millennials, as their focus on material possessions is not that strong. This means that the buying process is quite important for them as well.
Last but not least, the millennials are probably the “greenest” generation. Make sure to take this into account, as they will be looking for ecological alternatives from the auto industry.
Read the full story at Dealer Communications.