A wave of optimism splashed over the auto industry, as the warmer weather seemed to thaw March sales.
At the beginning of April, the top automakers in the U.S. reported that sales had increased in March, surpassing forecasts and raising hopes that this month will show a stellar hike, especially after the long winter.
Reportedly, sales rose 5.7 % to an annually adjusted selling rate of 16.4 million vehicles. The numbers go way beyond the expectations of 40 analysts polled by Thomson Reuters. On average, they expected a two percent increase for an annualized selling rate of 15.8 million vehicles.
Back in early March, the cold weather and winter storms kept consumers away from dealer showrooms. In the second half of the month, however, sales began to pick up, prompting executives from Ford and Toyota to speculate that April promises to be a strong month.
“We’re optimistic that momentum will spring us in into April,” said Bill Fay, general manager for Toyota brand U. S. sales.
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