How to get an auto dealer
license in Wisconsin

Our practical guide outlines all the major requirements for becoming a licensed and bonded car dealer in Wisconsin

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Bryant Surety Bonds
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What's inside?

  • Step-by-step instructions on getting your business registration in Wisconsin
  • Information on licensing requirements for all dealer license types
  • Overview of the costs associated with getting licensed and bonded
  • A printable checklist with all licensing requirements for your convenience!
information

Table of Contents

  • 1. Introduction

  • 1.1. Overview
  • 1.2. Dealer license types

  • 2. Wisconsin business registration requirements

  • 2.1. Obtain an Employer Identification Number (EIN)
  • 2.2. Set up your Wisconsin business entity
  • 2.3. Obtain a sales tax seller permit from the Wisconsin Department of Revenue
  • 2.4. Obtain Workers Compensation Insurance, if applicable

  • 3. Dealer Licensing

  • 3.1. Licensing requirements
    • 3.1.1. Meet business location criteria
    • 3.1.2. Ensure that you meet all licensing criteria
    • 3.1.3. File your application and documents and pay relevant fees
  • 3.2. License renewal

  • 4. Bonding

  • 4.1. What is an auto dealer bond?
  • 4.2. How much does the auto dealer bond cost?
  • 4.3. How to get bonded?

  • About bryant surety bonds

  • Appendix: Printable licensing checklists

  • Wisconsin Retail Dealer Licensing Checklist
  • Wisconsin Wholesale Vehicle Dealer Licensing Checklist
  • Wisconsin Wholesale Auction Dealer Licensing Checklist
  • Wisconsin Motorcycle Dealer Licensing Checklist
  • Wisconsin Moped Dealer Licensing Checklist
  • Wisconsin Recreational Vehicle Dealer Licensing Checklist
  • Wisconsin Salvage Dealer Licensing Checklist

About the Author

Todd Bryant

Todd Bryant is the President and CEO of Bryant Surety Bonds. He frequently shares his expertise on everything related to licensing and bonding requirements in an effort to help aspiring entrepreneurs

  • the washington post
  • Entrepreneur
  • azcentral
  • wardsauto
  • autodealer

Bryant surety bonds

Bryant Surety Bonds is a surety agency with a long track record of assisting auto dealers get bonded in all 50 states.

We get a great number of dealer bond requests from Wisconsin and a lot of questions related to the bonding and licensing process. This is why we decided to share our expertise and provide this free resource on everything related to getting your dealer license and bond in Wisconsin.

Mr. Bryant's pieces have been featured in publications such as:

  • the washington post
  • Entrepreneur
  • azcentral
  • wardsauto
  • autodealer

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