Car dealers seem excited about the new Chrysler sedan that is supposed to arrive in May to dealerships all over the country. The new and improved version is meant to replace the existing 200 and the Sebring.
Both are widely accepted as vehicles with quite good characteristics, but nevertheless, they failed to compete with the Honda Accord and Toyota Camry.
Chrysler, the company, has had straight 48 months of increased sales, considering its government-sponsored bankruptcy. The success is attributed to the sales of trucks, minivans and SUVs.
The company is trying to secure its place of the $5.8 billion-a-year auto market segment for mid-sized sedans.
According to Autodata Corp., the Accord, Altima and Camry take 48% of the U.S. sales in that segment. The current model of Chrysler 200 ranks eight out of 12 models in the segment.
The predictions are that the company may begin to sell every year 180,000 units of the car by 2016. That’s an increase by almost 50% from last year, and represents strong sales enough to push the vehicle to the seventh place in the segment.
Read the full story at Bloomberg.