Porsche’s doing great nowadays.
Out of the company’s 189 dealerships, more than 40 will expand, upgrade or build new adjacent facilities in 2014, according to Joe Lawrence, COO of Porsche Cars North America.
The new confidence is due to double new-car sales in the past four years and highly optimistic expectations in store.
Porsche is planning to sell 50,000 vehicles in the US by 2018, but the way things are progressing, it looks that it will happen sooner. In 2013, the company marked 21 % increase of all U. S. sales to 42,323 vehicles, compared to the previous year.
All hopes this year are set on the new Macan mid-sized crossover, expected to arrive at dealerships by May or June.
Naturally, with the rapid growth comes the need of improvement.
Back in 2012, Porsche’s executives met with dealers individually to discuss possible expansion or what can be face-lifted. Or what better time to open a new dealership. If there’s demand – supply.
Around that time began the building of new headquarters in Atlanta along with customer experience centers in the same city and Los Angeles.
Mike Sullivan, owner of Pacific Porsche in Torrance, CA, is most definitely certain that the expansions are well justified by the company’s growth.
Sullivan reportedly said that dealers “know what to expect,” and that Porsche executives have “never been stupid” with their requests.